Aussie hip hop OGs, Hilltop Hoods return to the spotlight with their newest single, the infectious 'Show Business' that features US soul singer Eamon (best known for his 2004 emotive banger 'F... It (I Don't Want You Back)'.
Two years removed from their last single 'I'm Good?', and three years since their previous studio album 'The Great Expanse', the genesis for 'Show Business' occurred while the Hoods were on the road, as Suffa explains."The idea for 'Show Business' came from something my buddy Dools used to say to me whenever he'd call me on the road," he says.
"I'd inevitably be stuck at a gas station in the middle of nowhere with a hangover whenever he'd call, weeks away from getting home and he'd always laugh and say 'what, and quit show business?'.
"The downs can be quite serious in the music business, particularly over the last two years, but the ups make it worth it.
"Eamon was the perfect guest for this song, as he's experienced all of the 'ins and outs' of the industry. Apart from that, we are huge fans of his music."
The Hoods have also teamed with Australian director Nash Edgerton ('Mr Inbetween', 'Gringo') who filmed the song's accompanying music video in Sydney.
"I totally relate to the sentiment of the song that no matter what ups and downs this business throws at us what else would we do," Nash says.
"The concept for the video was to cast the Hoods as ultimate kids entertainers in a world where kids rule.
"Pitting kids and clowns against each other was even more fun than I imagined it would be. Both sides were super keen to beat down on the other.
"Also, we had a clown consultant who was very impressed with the Hoods clowning. . . could be a good side hustle for the boys."
Set to return to the live arena when they play Yours & Owls before headlining Groovin The Moo next month in Maitland, Canberra and Bendigo, followed by BASSINTHEGRASS in May and Splendour in late July, Hilltop Hoods have won 10 ARIA awards as well as scoring 6 #1 albums.
"This is probably my favourite clip of ours, despite looking like a serial killer dressed as a clown," Pressure says, discussing the 'Show Business' clip.
"Nash Edgerton killed it; we were super pumped he agreed to do another clip with us after working on 'I Love It' with him."
