Renee Somerville has 430,000 Instagram followers.
That's 1/2 a million — a lazy 40,000 more followers than Soundwave Festival. The Sydney-based model, beach bum and animal lover doesn't exactly work hard for the money, either. By all accounts, including her Instagram and a recent article on The Courier Mail, she does very little indeed. Very little includes walking around in a bikini and uploading selfies to Instagram.
But why not? It's helped Somerville land the cover of this month's Maxim magazine, as part of a story titled 'Australia's sexiest social media stars' — people turning social media followings into gold. She told the Courier Mail, "It's all about the content, I share what I'm doing everyday and that's usually in a bikini".