GIFocalypse! GIF creator Steve Wilhite has told the New York Times that we've been pronouncing the name of his invention incorrectly.

"The Oxford English Dictionary accepts both pronunciations," Wilhite said, referring to pronunciations of GIF with a hard or soft 'g'. "They are wrong. It is a soft 'G', pronounced 'jif'. End of story."

Wilhite's extreme stance — revealed during an interview about his acceptance of a lifetime achievement Webby Award — is an odd way to pay the Oxford folks back for making 'GIF' the Word Of The Year in 2012. 

Wilhite's declaration came down from on high just hours ago, and Twitter is already awash with devastated hard 'g' enthusiasts.


We asked a number of celebrities what they thought of the news; reactions have been mixed.