Simon Ashford - scenestr of the day

What do you do?
Originally from the UK, I began his creative practice in film animation in London working for industry luminary Richard Williams ('Roger Rabbit') on his magnum opus ‘The Thief And The Cobbler’ for Warner Brothers.

After finishing up with Williams, I went on to contribute to such projects as Steven Spielberg’s ‘Balto’, ‘The Tales Of Beatrix Potter’ and ‘The Silver Brumby’ for Media World & Animation Works, and was at the forefront of animation applications in 3D games art with Beam Software/ Infogrames (Atari), working on ‘Space Race’ for Warner Brothers among a number of other 3D game projects.

As well as experience in the educational sector as an academic leader and as an accredited Strengths Coach helping emerging creative designers reach their full potential, I'm looking forward to beginning my role at Collarts as the Head of Animation & VFX.

Why do you do it?

I love design education. I get excited about ideas and original thought. Thinking is the most exciting thing we can do as human beings. Working in creative education and helping young creative people realise their potential and live their best lives is what motivates me.



What do you love about the city you live in?
Melbourne is a creative city. It embraces diversity and celebrates difference. There is such a supportive creative community.



Where did you go for your last holiday?
Alice Springs and Darwin.



What's your favourite item of clothing?
My leather jacket. I designed it and had it made in Melbourne by Mars leather. It’s based on a 1950s British rocker design. My other favourite piece of clothing is my vintage, selvedge-edge jeans.

What was your favourite TV show when you were a kid?
Warner Brothers cartoons: Road Runner, Bugs Bunny, Wile E. Coyote. I love the work of animator Tex Avery.



If we were coming over to your place, what would you cook us?

I would fire up my wood-fired pizza oven.

What's the best lesson you've ever learned?
Humility.



Tell us one thing about yourself that nobody else knows…
I haven’t a clue what I am doing.

Are you happy with your work/ life balance?
Mostly. I enjoy my work. However, I would like to surf a bit more.

How do you define success?
Getting to do what you love and growing through your work.



What's your spirit animal?
The Road Runner.

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