My name is Michael and I own and operate Australian PR agency Evergreen Artists. I am also a singer-songwriter, guitarist and a martial artist, training in Brazilian jiu jitsu.
Why do you do it?
I initially started working behind the scenes in the music industry back in 2012. At the time I was writing and performing music as a solo artist in Melbourne and I wanted to know more about the inner workings of the industry. I started Evergreen Artists back in 2014 in order to share my knowledge with independent artists and help to develop the Australian scene. Ultimately, I love what I do.
What do you love about the city you live in?
The atmosphere. Melbourne seems to have a creative buzz that makes you feel like anything is possible. Also the coffee is outstanding.
Where did you go for your last holiday?
Vietnam. I absolutely adore that country! The people are so kind, the landscape is gorgeous and the food is incredible. I cannot wait to go back once international travel is permitted.
What's your favourite item of clothing?
My Adidas UltraBoost. They are so damn comfy.
What was your favourite TV show when you were a kid?
I was obsessed with 'The Animals Of Farthing Wood'.
If you could travel back in time for a day, where would you go?
I would travel back to when the dinosaurs roamed the earth, saddle up a Brachiosaurus and watch the chaos.
If we were coming over to your place, what would you cook us?
Scotch fillet steaks and pan fried asparagus for all.
What's the best lesson you've ever learned?
Hard work beats talent when talent doesn't work hard.
Tell us one thing about yourself that nobody else knows…
I am an open book, so that is kinda hard to answer.
Are you happy with your work/ life balance?
I am. When I first started running my business, my work/ life balance was completely out of whack. I was constantly burnt out trying to run the business while playing in a touring band. Over the years I have been able to create a very healthy balance between work and leisure.
How do you define success?
I define success as being fulfilled with what you are doing in life and making a difference in the lives of others.
What's your spirit animal?
The Honey Badger.
