Emily Cheung - scenestr of the day

Published in SOD  
What do you do? I'm a music and entertainment publicist – we help get artists coverage for their projects within the media.

Why do you do it? It's all I've ever known and I love it! I started in music PR (at Sony Music) when I was 21 and fresh out of uni and have loved my job in PR ever since.

It's such a pleasure and a thrill to be able to deal with talented artists and media friends daily – and to help get their projects out to the masses and call it work is a true privilege that even all these years later is not lost on me.

What do you love about the city you live in? I live in the wonderful city of Melbourne and after having lived away, I'm back for good.

Best music scene, home of AFL, incredible food spots, full of culture, we get to enjoy all the weather seasons, we have the Mornington Peninsula and the Yarra Valley just down the road and I have all my family around me too. So lucky.

Where did you go for your last holiday? Hawaii – feels like a dream now, but it'll be the first holiday back once COVID allows us to travel safely and with certainty again.

What's your favourite item of clothing? Cannot live without a pair of navy jeans – jeans in summer, jeans in winter, jeans for all occasions.

What was your favourite TV show when you were a kid? (If you've got kids, what's your favourite show to watch with them?) My mum raised us without TV, but my fave show to watch with my young kids is definitely 'Bluey'! I think us adults like it as much as the kids do, such a brilliant show that is so iconically Australian.

If you could travel back in time for a day, where would you go? Brilliant question. I'd go back to almost any of the days when I lived in Fremantle (WA) as most of them involved cycling down to Port Beach for a dip before work, and so many of them ended checking out some awesome local band with a cold pint in hand.

If we were coming over to your place, what would you cook us? Oh, cooking and eating is my little zen outlet that I enjoy away from work, so it'd depend on what you'd like cooked for you and I'd give that a crack!

But if I'm choosing, then something done low and slow – probably a brisket with a homemade bbq sauce, slopped into a fresh brioche bun with an apple slaw.

What's the best lesson you've ever learned? Not so much a lesson as it was advice, but my Grandfather used to tell us as kids, and my Mum has always repeated it to us: "It's nice to be important, but it's more important to be nice." And I live by that motto. No matter how busy we are or how much we strive to achieve, it's so important to not lose sight of the importance of kindness

Tell us one thing about yourself that nobody else knows... I didn't change my name when I married because Emily Davenport sounds like a character from a Jane Austen novel, and truth be told, Emily Cheung has been my identity since birth, so why give it up ever?!

Are you happy with your work/ life balance? It's a constant work in progress! But the mama juggle struggle has been alive and well since COVID hit. For me, I'm hopeful that 2022 is about coming out the other side of COVID and also figuring out how to set firm boundaries between work and life.

I was so lucky to have built a brilliant home office with bathroom and kitchenette during COVID, so my goal for this year is to spend my days in there, but also learn to walk out and shut the door at 6pm. I'm a bit of a workaholic, so time will tell if that's achievable.

How do you define success? For me personally, success is happiness, wellness and satisfaction across the board in life. For my business, it's about the artists we work with returning to work with us again, and we are always so chuffed and grateful when we get such positive referrals from artists and clients who have recommended us to their talented pals – still to this day, there is no greater compliment.

What's your spirit animal? Rottweiler: bold, hungry and loyal.



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