Brett Freeman - scenestr of the day

Published in SOD  
What do you do? I'm the Senior Brand Manager for Coaster Beer and KAIJU! Beer.

Why do you do it? When I was a kid my folks owned a country pub. I was always fascinated by the fancy labels on all of the products we sold and just naturally had ideas around the design and the messaging of them. So it always felt natural to pursue a career working with branding; it's something I still really love.

What do you love about the city you live in? There's nothing contrived about Melbourne; it shows the great, the good, and the bad, it's more authentic than some other places. I live in the hills just out of town and the community there is incredibly welcoming.

Where did you go for your last holiday? We went on a little winter weekender out to Inverloch in Victoria's east – just managed to squeeze it in between lockdowns. Beautiful scenery and a warm, open fire place – just what we needed.

What's your favourite item of clothing? I have a little pin from an old country music club that my Dad was in many years ago. He taught me to play guitar and he played in bands all his life. I wear that pin on my guitar strap whenever I do a gig so that he's there with me.

What was your favourite TV show when you were a kid? It'd have to be a tie between 'Knight Rider' and 'The A-Team'; what kid didn't love a bunch of dudes going around in awesome cars saving the day?

If you could travel back in time for a day, where would you go? I'm not sure I'd go too far back; tempting to go solve mysteries like Jack the Ripper or something. But I'd probably go back to LA in the 1960s and see The Doors play live at The Troubadour or go to Monterey Pop Fest and watch Hendrix rip it up.

If we were coming over to your place, what would you cook us? I'd say a spicy stir fry but for some reason, I just can't seem to get those the way I want them. So it I'd have to be an old-school, slow-cooked roast beef with roasted vegetables and gravy; that's something I do pretty well.

What's the best lesson you've ever learned? One thing that has become very clear in the past two years is the differing points of view that people come to when looking at the same facts. We've seen protests, social media arguments, and friendships under strain.

I've been doing my best to remember a lesson I learned early in my adult life, which is that we can allow others to have a different point of view without the need to convert them, or to fight and become adversarial. Basically, acceptance is the best lesson I ever learned.

Tell us one thing about yourself that nobody else knows... I have two bad ankles that crack when I rotate them; it's from an old injury I got when I was 12 and we were playing chasey. I thought it was a good idea to climb up on the roof to get away from the kid who was 'it'. There was only one way down without getting caught and it didn't end well.

Are you happy with your work/ life balance? I'm very lucky to work for a great company doing a job in an industry I love, so it's all a part of a great balance.

How do you define success? If I'm satisfied with the results of a task or project and I can see that others are too, then to me that is the picture of success. I'm not looking for world domination, just a quiet satisfaction and a healthy amount of joy.

What's your spirit animal? I have two kookaburras that come visit my place on a daily basis; they have a cool, relaxed but purposeful mojo going on. So I'd have to go with the kookaburra.



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