Converse Australia celebrates the FA14 All Star collection by answering the question, “What would sneakers do?”
The footwear giant is hosting a series of free live music shows across the country starting 22nd October in Melbourne.
The opening show will feature The Vines, supported by Bloods, and will move to Sydney with a co-headlined show with up and coming artists Remi and Collarbones. The series will then travel to New Zealand in November with a fresh line-up.
Timed to coincide with the launch of the Fall 2014 Converse All Star sneaker collection, 'Sneakers Would' will be a series of exclusive music gigs where tickets can be found on a variety mediums offering impulsive, 'now-or-never' opportunities (some tickets were offered on employment website Seek).
Tickets cannot be purchased; instead, fans will find ticket offers in unexpected places and receive spur-of-the-moment invitations to drop what they’re doing to attend the one-of-a-kind live shows.
