A San Francisco radio station has repeated Nelly's 'Hot In Herre' on an endless loop for over 24 hours.
Listeners came up with all sorts of theories about the loop on Twitter under the hashtag #Nelly1057. Was the station experiencing technical trouble? Did the DJ quit in a blaze of glory? Had the broadcast been hijacked?
A Latin radio station in San Francisco has been looping Nelly's "Hot in Herre" for 10 hours straight. Pilot error or hijacking? #Nelly1057
— Jody Rosen (@jodyrosen) March 15, 2014
day two of hot in herre on loop. it has chased out all houseguests. my roommates may be praying for death. #nelly1057 pic.twitter.com/XmWOZxJCTD
— bianca ceralvo (@arghgr) March 16, 2014
#Nelly1057 Nelly! I've taken off all my clothes and I can't take off any more!
— Voice in your head. (@neonumbra) March 16, 2014
If I were whoever is in charge of #Nelly1057, I'd be finding local bands to come do live covers of "Hot In Herre."
— Brian Fletcher (@Brian_Fletcher) March 16, 2014
One day we'll sit around campfires and tell our grandkids about how Nelly ran the world for one weekend. And it was glorious. #Nelly1057
— John E. Price (@thejohnprice) March 16, 2014
I think when #Nelly1057 turns into Hot 105.7 we should call in and request nothing but "Hot in Herre" to keep the greatest thing ever going.
— John (@TeamHate) March 16, 2014
oh man I totally had a dream where I saw Nelly run by my house with headphones in and I was 97% sure he was listening to #Nelly1057 too
— Cespedes Family BBQ (@CespedesBBQ) March 16, 2014
Listen Monday at 5p to Uforia's #nelly1057 it's gonna get Hot in The Bay area!! RT RT!!
— Nelly_Mo (@Nelly_Mo) March 16, 2014
Well, it turns out the station was just kidding (like Jason).
The Univision-owned Latino Mix 105.7 is switching formats to an English-language contemporary rhythmic brand, Hot 105.7. The station has set up a Facebook page; naturally, their first post was the YouTube video for Nelly's 'Hot In Herre'.
Can't nobody stop the juice.