TheMusic.Com.Au Sold To SGC Media

Published in Music News  
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Stephen Green Stephen Green

Stephen Green's SGC Media has acquired the assets of The Music and the remnants of the entity which once operated as Street Press Australia.


Brisbane-based SGC Media continues to expand its footprint in Australian music having started as a PR company a decade ago. Green has worked across some notable campaigns for artists and companies such as Gurrumul, Sheppard, Lauv, MJR TEG, Amazon Music, BIGSOUND and Fire Fight Australia.

In 2020 SGC acquired electronic and youth music title Purple Sneakers and created the country music website Countrytown.com.au.

“The last two years have been a cultural and economic reckoning and the music industry that emerges on the other side will be a different place,” said SGC Media head Stephen Green."

SGC Media is expected to re-energise The Music and its diminishing footprint. The print edition of The Music has not been seen since March 2020 with Green yet to announce whether the masthead will return in physical format. TheMusic.Com.Au has witnessed a steady decline in traffic over some years predating COVID (source: Nielsen).

Street Press Australia under managing director Leigh Treweek and his brother Craig ceased to exist in 2018 with its assets being rolled into management company Handshake Media also operated by the Treweeks.

Street Press Australia was created in the mid-2000s to significant industry fanfare facilitated by an eye-watering external cash injection estimated to be around $2 million to acquire street press titles Drum Media (Sydney), 3DWorld (Sydney) and Time Off (Brisbane) to add to the Treweek's own Inpress out of their Melbourne base. The group went on to launch Drum Media in WA as well as creating an alliance with now-defunct Adelaide title, Rip It Up. The WA title's cessation in 2016 reduced the group's footprint to the east coast.

Leigh Treweek said of the sale, “When you have spent over 20 years of your lives building a business you hope that, when you do decide your time is done, that those who take it on have the same ethos as you do.

“We are both so happy that The Music is going to Stephen and his team who share the same values to create strong independent quality content. With their experience across the digital medium and their respect for journalism, with the support of the industry, we look forward to seeing the publication thrive for another thirty years and beyond. It’s no secret that the music industry is hurting right now, but as things return to a new normal next year, I urge the industry to support independent, Australian music media."

scenestr, publishers of this website, is the largest – and only remaining – street press group in Australia. It returned to publishing in all five territories in mid-2020 – where COVID and prevailing conditions have permitted.

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