Australian music video start-up Loudar.com, which has been running in beta mode across January and February, has given away its first grand prize of $2,000.
The grand prize for the most-voted video has been awarded to New Zealand-born, Sydney-based independent recording artist The Pocket Herc for his track 'Mama Said'. An unsigned artist, The Pocket Herc is due to release his debut mixtape later in the year.Honourable mentions for the January round go to second-place runner, Perth-based artist Loopium; while 15-year-old Central Coast singer-songwriter Georgie Fahey was selected as the month's 'Spotlight Artist' for the video for her track 'Soldier'.
With the next round of voting now open, videos need to be uploaded to Loudar.com (Beta) by 22 February and voting closes 29 February.
Loudar.com is an Australian music video start-up that wants to change the way artists and fans get paid.
It's a new concept that aims to provide long-term income opportunities for both fans and artists via a platform that allows fans to vote on artists' videos. It costs a fan $1 to vote, 50 cents of that goes directly to the artist.