Frank Cotela, co-founder of Stereosonic, has promised to profile 'roid up bros' at point of entry and stop them from entering Stereosonic.
Cotela was responding directly to an online rant by Joel Bevilacqua which attacked muscle culture and had explained in detail why the author 'hated' them. Cotela labelled them [roid up bros] a laughing stock and called out their fake tans and cartoon-shaped bodies, and that he was sick of the charged-up violence they brought.
Stereosonic is arguably the most successful festival in Australia and the organisers seem to have taken this first (public relations) step in protecting that brand against reputational damage. The recent Sydney leg of Stereosonic attracted all the wrong media attention when 20 muscle-bound party goers were involved in an all-in brawl.
Read Bevilacqua's stinging tirade which seems to have re-ignited Stereosonic's desire to address the no-shirts-off policy (and more), which was introduced in 2009.
