The first major music-technology festival of its kind in Australia, Parramatta will be the home of Sound West, a five-day event (30 March to 3 April, 2022) encompassing established and emerging musical talent as well as a two-day conference.
Designed for creators, professionals and entrepreneurs within the technology and music industries, Sound West's music programme will consist of stand-alone events, integrating existing live event and festival promoters, live performance venues, music companies, brands and industry bodies who will produce their own events.The two-day conference will incorporate keynote addresses, workshops, panels, one on one mentoring sessions, live podcasting and unique interactive activations.
NEC Ambassador Dylan Alcott OAM, along with Greater Western Sydney talent comprising hip hop star L-FRESH The LION, multi-platinum Grammy nominated producer and composer Khaled Rohaim, and digital NFT artist Serwah Attafuah, are among the first to be announced as part of the line-up of presenters and performers for the event.
Sound West will feature brands such as NEC Australia, The Edge (ARN), TikTok, Shopify, Warner Music, Universal Music Australia, Live Nation, SAE Creative Media Institute, The Area Movement, Apple Music, ARIA, APRA AMCOS, and much more.
"We're excited to help shine a light on the immensely talented, culturally diverse music creators of Greater Western Sydney," Milly Petriella, Director of Member Relations & Partnerships, APRA AMCOS says.
"Together with L-FRESH The LION, we look forward to discovering and developing talented songwriters, producers and artists through collaborative opportunities at Sound West. We're aiming to lay the foundations for Greater Western Sydney artists to be propelled onto the global stage."
Adds Warner Music CEO Dan Rosen: "Warner Music is proud to be an industry partner of the inaugural Sound West Festival.
"Greater Western Sydney is home to a community rich in cultural influences with many stories to tell and has become an incubator for future recording artists, producers and industry professionals who are now ready to showcase their talent to the world.
"We look forward to contributing to the vision and long-term ambitions of Sound West to be a landmark event for Australia."
Expressions of interest are now open for producers and promoters to hold live music events during Sound West Technology and Music Festival, which takes place in Parramatta 30 March to 3 April 2022.
