Premiere: Watch James Reyne's New Music Video 'Burning Books'

Published in Music News  
James Reyne James Reyne

Australian rock royalty, James Reyne has teamed with director/ photography Chris Tovo to create an abstract b+w music video for 2020 album 'Toon Town Lullaby' song 'Burning Books' – a track inspired by society's blasé attitudes towards global issues.

"The song's essentially about the fact that we're all often fixated with the shallower things we probably shouldn't be, while more important matters lose significance and pass us all by," James says.

"Triggered by reading somewhere that apparently by the year 2035 or something, if we keep going the way we are, there'll no more tigers!

"A simple statement, but extrapolated out expose more and greater malevolent truths about how we live and what we value."

Ahead of the music video's release, scenestr is stoked to premiere the 'Burning Books' clip today. Enjoy.

"The video for 'Burning Books' was shot between lockdowns in and around Melbourne," James adds.

"Essentially I didn't really want to be in it, so we let the director Chris Tovo run free – well, as free as he could considering he couldn't really leave his house!

"After we were able to open up somewhat, he convinced a reluctant me to sing along for the last parts of the film, perched at the bar of the fabulous Labour In Vain in Fitzroy."



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