Melbourne's Midnight Juggernauts have always been a band with lofty ambitions, and their music video for new single 'Memorium' is no exception, as it traces the history of CGI from 1951 to the present.
The video's "chronological tour through the pioneer years of CGI" is a perfect fit with the themes of their forthcoming third LP, Uncanny Valley. In robotic engineering, the 'Uncanny Valley' is a theory coined by roboticist Masahiro Mori in 1970 that describes the difficulty of making robots appear human: "I have noticed that, in climbing towards the goal of making robots appear human, our affinity for them increases until we come to a valley, which I call the uncanny valley."
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The video premiered as part of Vice's Creators Project, alongside an interview with director and Juggernauts frontman Vincent Vendetta, who says he believes "music videos should be much more than just a promo clip for a song". The whole interview is well worth a read.
Uncanny Valley is out June 14 via Siberia Records / Remote Control.
