MTV Australia has announced the production of a special edition of MTV World Stage at Sydney's Big Day Out on January 18.
MTV World Stage is MTV's weekly, global live music series seen in over a half-billion households worldwide. Recorded "live" at the most exclusive gigs, world renowned music festivals and unique concert locations MTV World Stage is the "front row seat" for music lovers to experience the biggest artists without leaving the comfort of their sofas.
Live performances from of some of the biggest acts appearing at Big Day Out will be showcased during the two one-hour specials of MTV World Stage allowing music lovers from around the world the opportunity to experience Australia's most iconic contemporary music festival.
With a global reach of more than a half-billion households, General manager of Music and Comedy at MTV Australia, Rebecca Batties, thinks this will be a great way to support Australia's iconic contemporary festival in their 21st year: "Big Day Out deserves a global platform and MTV World Stage is going to show music fans everywhere that Australians can do a music festival like no one else. To be supporting the 21st year of Big Day Out in such a historic way makes this really exciting for us and also for music lovers all over the world."
Big Day Out's Creator and Director Ken West says this is a dream come true: "We are all totally pumped that MTV and World Stage are on board with us this year. To be able to show what the Big Day Out experience is really about to music fans all over the world is a dream come true. Great audiences, great music, Australian Summer; what's not to like! BDO and MTV - two icons working together, this will go off. Can't wait."
Local and international premiere dates, additional on-air and online content, on the ground activities and other details of MTV's activity at Big Day Out will be announced shortly.
