At the exact moment in human history that the word 'twerk' reaches saturation point, Diplo has announced plans to set a record for the most people twerking in the same place this weekend in New York.
This is it, people — we have officially hit Peak Twerk.
Of course, Diplo was way ahead of the curve on this one, popularising the art of twerking through his Major Lazer project while Miley Cyrus was still cashing Hannah Montana cheques.
Still, there's something just a little skeevy about Diplo's 'Twerk Wall' at the Electric Zoo festival, which requires participants to send video applications if they want to take part: "Ladies we gotta pick u ahead of time for Ezoo ok? If u wanna be on stage email
It's unclear what the record for the most people twerking in the same place is currently set at, or why participation is limited to ladies (well, I guess that last part isn't unclear, exactly). No doubt we'll keep you posted on his progress anyway.