5 Things You Need To Do Before Launching New Music

Our eclectic team of writers from around Australia – and a couple beyond – with decades of combined experience and interest in all fields.

With so much new music coming out, it can be hard to figure out where you want yours to sit within the chaos of new releases dropping every week.

We get that for a lot of musicians and bands who are sitting on new music, this can be a headache; but what makes the process easier, is having a strong team behind you, who can help you amplify your music to get the best exposure possible.

We tap in with Australian entertainment marketing agency beehive, to find out the easiest things any artist can do to prepare for the release of a new track or project.

With a client list that includes a wide range of artists like the iconic TLC, BIGSOUND, award-winning NZ singer Georgia Lines, and breakthrough WA indie group South Summit; through to beloved names like KINGSWOOD and Psychedelic Porn Crumpets, beehive are well versed in not just music and entertainment PR, but developing tailored social and digital marketing campaigns to help artists thrive.

So who better to get the inside scoop from?


Social and Digital Marke-Sting Nick

Make sure you're generating hype on your socials BEFORE the release as well as after.

Million Dollar Bay-Bee Bianca

Have a think about what your actual goals are for the release; if you know you're definitely not keen on interviews or certain kinds of content for example, let us know before we get started so that we can work towards what you ACTUALLY want.

Great Gats-Bee Daniel

Make sure the song is tracked, mixed and mastered to the best of your ability.

Buzz Lightyear Adam

Most of your assets outside of the song itself can be done without the final product, and the mixing/ mastering is often the longest process. Once you have a first mix of the song, start getting together all of your assets so when you have the final master, you're ready to hit the ground running.

Queen Bee Sammie

Don't forget to reskin all your platforms to be uniform with the same image: Spotify, Apple, Amazon, Unearthed and all your socials.

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