Illy headlines the inaugural Land Of Plenty music festival in Shepparton (Victoria).
From the teams behind The Hills Are Alive and UNIFIED comes new, regional Victorian music festival Land Of Plenty.
Set to take over the township of Shepparton on 2 November (Melbourne Cup weekend), the first artist announce has dropped today and it's an infectious line-up of stellar acts headlined by rapper Illy (who scored the Best Live Act gong at the 2017 ARIAs) and PM in-waiting Briggs (who hails from Shepparton) who is readying himself to release his fourth solo album alongside writing for Matt Groening's new Netflix series, 'Enchanted'.
'Happy Song' singer-songwriter Alex The Astronaut has also been added to the bill as well as Slowly Slowly fresh off their support of Red Hot Chilli Peppers earlier this year.
Byron Bay busker come global-streaming superstar, Tones And I brings her 'Johnny Run Away' vibes to Shepparton as does the new-look Ocean Grove (one of the highlights at UNIFY Gathering).
Rounding out the bill is Melbourne-based artist Eliott (who toured with Matt Corby earlier this year and is currently on tour with Dean Lewis), the surf-folk sounds of Northern Rivers act Jack Botts and Heard Instinct Collective, a crew of young artists hailing from Shepparton, Numurkah and Echuca in north-east Victoria.
Festival goers can expect all of this stonking musical talent plus a swag of art displays, carnival rides, food trucks and market stalls. While rumour has it, there is still a second headliner as well as more acts and DJs yet to be announced. So stay tuned.