Marvel might have won the Super Bowl with new trailers for 'The Amazing Spider-Man 2' and 'Captain America: The Winter Soldier'.
The Spider-Man spot features an extended look at bad guys Electro and the Green Goblin, plenty of that patented Andrew Garfield charm, and mortal peril for Gwen Stacy.
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Seriously, things are not looking good for Gwen Stacy. Expect a lot of this towards the end of the movie.
Marvel fans also got a look at 'Captain America: The Winter Soldier', which sees Chris Evans return as the star-spangled Avenger alongside Samuel L Jackson, Scarlett Johansson, Robert Redford and Sebastian Stan (in a role that may or may not be a spoiler, depending how familar you are with the comics).
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Marvel are so confident in this one that they've already signed directors Anthony and Joe Russo up for a third instalment, despite the fact that they also directed 'You, Me & DuPree'. Now THAT's confidence.