Sixty percent of the time, viral marketing works every time, which must be why Ron Burgundy keeps recording oddly specific messages for the Australian market.
Today, it's the race that stops the nation that's caught the legendary anchorman's attention. "I was propositioned once, in the Sydney airport," he explains, "to go to the bathroom and experience a 'Melbourne cup'." Oh, Ron.
{youtube}zqLzTZ-OBpw{/youtube}
Anchorman 2: The Legend Continues on December 19.
