We have an important correction to make.
Yesterday, we implied that this RadioShack ad — featuring iconic '80s characters ransacking the store — was the best ad aired during this year's Super Bowl.
What we didn't know then, but can't avoid now, is that a personal injury lawyer named Jamie Casino had bought two minutes of advertising space during the regional coverage of the Super Bowl in Savannah, Georgia. And in that two minutes, he proceeded to blow everybody's minds with the greatest commercial ever filmed.
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In the explosive, action-packed spot, Casino frames his life as an epic revenge fantasy (which, the ad is at pains to tells us, is "based on a true story") in which he used to be "a notorious criminal defence lawyer" until his brother's life was "taken" (presumably by the criminals Casino used to associate with, but it's not really clear) and he decided to turn his life around and fight the good fight.
And we do mean fight — the high point of the ad comes when Casino picks up a sledgehammer at his brother's grave site, smashes the gravestone, and proceeds to exact his vengeance on the criminal underworld while hard rock anthem 'Devil Gets Your Soul' plays in the background.
So, yeah. Does your personal injury lawyer have a motherfucking superhero origin story?
"I'm attorney Jamie Casino, and I don't represent villains anymore," he says, a slogan that should instill the least amount of confidence possible in the residents of Savannah, Georgia. "I speak for innocent victims who cannot speak for themselves."
Naturally, the ad ends with the hashtag #casinoslaw, which has inspired tweets like these...
You have the right to remain violent #casinoslaw
— Joe Bernstein (@jbasher) February 3, 2014I want to be Jamie Casino for Halloween. Actually no, I want to be Jamie Casino in LIFE. #casinoslaw http://t.co/AwJiZJIwE2
— Ashleigh Fields (@AshleighFields) February 3, 2014The real life Saul Goodman. http://t.co/8y4BaiyzyW #CasinosLaw
— Kristopher McDonald (@KrisMcDonald21) February 3, 2014Move over Saul Goodman, better call @CasinosLaw http://t.co/JETkCQXmhj #casinoslaw
— Jeff Jarmoc (@jjarmoc) February 3, 2014"It's a little bit over the top" - Saul Goodman http://t.co/6u9tmjboVw #casinoslaw
— CoPi (@coreypierceart) February 3, 2014If Beavis & Butthead ran an ad agency, this is what they would make. Amazing. #casinoslaw http://t.co/xoBEOiHKyy pic.twitter.com/TWnCOHRywR
— Dan Lyons (@realdanlyons) February 3, 2014My favorite local Super Bowl commercial? #CasinosLaw hands down. I want to watch that show.
— Juliet Mothershed (@JJMothershed) February 3, 2014This is our "1984," people. #CasinosLaw
— Brendan (@oneillb1) February 3, 2014Dear current (& future) lawyers, #casinoslaw dares you to be as great as him. http://t.co/ugYThB86zh
— Ward Black (@ward_black) February 3, 2014I give the #CasinosLaw guy a week before he gets his own reality show on A&E called CASINO'S LAW.
— Adam Frazier (@AdamFrazier) February 3, 2014If I lived in Savannah,and was looking for a crazy person to represent me in court, I would definitely call #casinoslaw.
— adam (@ireton) February 3, 2014But what am I watching right now? #CasinosLaw
— Jeremy Mack (@J_Mack24) February 3, 2014You have the right to remain entertained. #casinoslaw http://t.co/Izboq1WtIh
— Frederick Garing (@fgivory) February 4, 2014Really upset that I wasn't able to see #casinoslaw and the #sledgehammerofjustice live last night. So metal
— Conor Casey (@Conor_Casey) February 3, 2014Most Important Laws (ranked by importance): 1. #CasinosLaw 2. All Other Laws
— Chris Davis (@ChrisDavisCW) February 3, 2014And, finally, the most puzzling question of all...
Wait, why does he smash the gravestone? #CasinosLaw http://t.co/0sl7SlGYLf
— Ian Crouch (@iancrouch) February 3, 2014
