They've been quenching Aussie thirsts for close on 170 years.
Now Victoria Bitter are handling our masculine odours with the launch today of Thirst, a scent by VB.
"The perfume people told us 'bitter citrus notes give way to floral spice and sweet hoppy accents'," the champs at VB tell us.
"We don't really know what this means either. We think it smells great."
With limited stock, Thirst is only available at Chemist Warehouse.