Eddie McGuire has told listeners of his radio show that Adam Goodes should help promote the new King Kong musical. This is definitely going to end well.
Just five days ago, McGuire was the first person to apologise to Goodes when a 13-year-old girl called the Sydney Swans player an ape during their match against Collingwood. McGuire was praised for his handling of the controversial incident, but appears to have thrown away that good will this morning.
McGuire's Triple M Hot Breakfast co-host Luke Darcy had been talking about recent promotional efforts for the King Kong musical, to which McGuire replied: "Get Adam Goodes down for it, d'you reckon?"
"No, I wouldn't have thought so," came the response from Darcy, who evidently hadn't suffered the same brain explosion as McGuire.
McGuire, recognising his gaffe, tried to clear things up: "You can see them doing that, can't you? Goodesy. You know, the big... not the ape thing, the whole thing, I'm just saying the... pumping him up and mucking around and that sort of stuff."
He later added: "Just to clear up, when we were talking about King Kong there and I was mumbling my way through about Goodesy, I was trying to say, 'imagine the old days of trying to get people in for publicity', and I've mumbled my way through that, so anyone who thought I was having a go or being a smart alec, I take that back."
No doubt keen to distance himself, Darcy responded: "Yeah. Not sure where you were going there."
"Nah," McGuire responded, "neither did I halfway there I was that exhausted this morning, so apologies to that. But I was thinking, you know, in the old days, in these situations, the publicity and that type of thing. I was off on a tangent somewhere.
"Just in case people are thinking, 'what the hell's he on about', I have no idea either."