Pot, meet kettle.
Sydney nightlife figure John Ibrahim — who owns a stake in several Kings Cross venues — has started a 'Don't Be A Dickhead' campaign starring himself and his mates Kyle Sandilands and Koby Abberton.
Ibrahim — who recently told AFR Weekend that "it's not organised crime you have to worry about, it's disorganised crime" — has kicked off the campaign with a video in which he stands on Kings Cross' Darlinghurst Road and lays down the law.
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"This generation is just running wild at the moment; they need a little bit of guidance," says Ibrahim, who has been the subject of hundreds of police intelligence reports in relation to drugs, organised crime and outlaw motorcycle gangs. He was also the focus of 'Underbelly: The Golden Mile'. He has not been convicted of a crime.
"They need to actually start policing themselves and take a little more responsibility for their actions," Ibrahim continues. "You've got a lot of drunken behaviour that is out-of-control; the government lockout is a good start. Self-policing is gonna be the answer; the police can't be everywhere."
The video then shows noted dickhead Kyle Sandilands and Bra Boy Koby Abberton breaking up fights in the street, telling the would-be assailants, "Don't be a dickhead".
"Every group has got a moron in their group; I know I have a few," Ibrahim says. "You need friends to actually step up and step in. If you're a real friend you step in and you stop your friend from making an idiot of themselves, hurting themselves, or worse, hurting someone else.
"It happens over the simplest things — a bump in the street, a fight over a cab, someone hassles your girl. Don't be a dickhead."
The video is a response to Premier Barry O'Farrell's controversial decision to introduce lockouts and earlier closing times for Kings Cross venues. In January, Ibrahim said he would put his hand up to fund a social awareness campaign spreading the message that "it's actually not cool to go out and get in a fight and ruin everyone else's night".
The new laws, requiring pubs and clubs to shut their doors at 1:30am and stop serving alcohol at 3am, came into effect on Monday morning.