Instagram Used The Icon Update To Distract You From Real Change

Past Arts and Comedy Editor
Jess was scenestr National Arts and Comedy editor between 2014 and 2017.

Instagram pulled a sneaky when they changed the app's look, distracting us from the major change none of us asked for (we asked for it not to go ahead actually).


The algorithm is here.

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If you're not afraid of the monster, you should be. Because unless you're already an Insta Queen or King, socialite, corporation or celeb, you're going to notice a huge difference. Especially if you're just starting out with a small business.

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No longer will your IG feed be ordered chronologically. It will now be sorted by popularity. So if you feel super spesh when you hit 11 hearts, sorry, but that's probably going to be an even rarer occasion. If you only get two hearts on your pic, you might not even show up in your friends' feeds.

Despite the fact over 335,991 signatures on Change.org's Keep Instagram Chronological petition, and celebrities speaking out against the change, they still went ahead. Much to the despise of the Twittersphere:

So unless you're one of the unfortunate peeps with automatic updating (probably best to turn that off, like, yesterday), DO NOT UPDATE YOUR APP.

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There a some lucky people out there who haven't been affected as yet. So perhaps IG are testing the waters to see if how much backlash they get? Or perhaps they've been taken over by evil and enjoy messing with our social media interactions? Either way, thank your lucky stars if you haven't been affected... yet.

Alternatively, you can turn on notifications for every tom, dick and harry you can't stand missing out on. But A) that's annoying and B) there'll still be posts that fall through the cracks. Humph.

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