The last six months have seen a spike in box cutter injuries in Australia… the reason? Glad Wrap's universally hated design for the box cutter the company introduced six months ago.
But today marks the return of sanity and the rebirth of the original Glad Wrap cutter bar. That's right, those who were affected by the evil changes made by Glad Wrap don't have to bandage their scratched hands anymore.
National consumer outrage was sparked earlier this year when Glad Wrap repositioned the cutter bar on the box, and Glad haven't been getting a 'good wra'p since these changes were implemented. Clinging to the idea that the box would go back to normal was the consumers only hope, so they took to Twitter to vent.
After a week of tearing the gladwrap badly, located the blade inside the lid. What idiot changed the design and never told anyone? #gladwrap
— Dr Bek (@DrBekMarketing) February 1, 2015Photo: Dear #gladwrap, this is the wrong side for the serrated metal bit. You’re definitely not on the... http://t.co/GkXiss4GZW — Jase Harrison (@Jaaaase) February 9, 2015
However, since announcing the return of the original cutting-edge cutter bar, Glad Wrap have been working exhaustively hoping to meet consumers expectations, with the public having expressed a sense of relief after today's relaunch.
Glad wrap packaging and cutting back to normal . Sense and reason is restored. Life is back to normal . #cutdownnotup #gladwrap — Paul Dobson (@dobbopd) June 29, 2015
Absolutely enthralled with @ACurrentAffair9 #gladwrap story. You can really tell it was a slow news day today. — CDT (@carlest1992) June 29, 2015
Turn the tv on to see #gladwrap on #aca #firstworldproblems — Mick Baker (@mickbaker) June 29, 2015
