Facebook is set to move into the online dating space. Because it can.
The Zuck announced the new dating feature at F8, the annual Facebook tech conference which showcases current thinking and future rollouts.
Facebook is unlikely to have to market the app, such is the ubiquitous invader’s monopoly over the global audience of everyone with pulse under the age of 100.
Recent history has demonstrated the mere act of Facebook's turning on features such as Marketplace and Events results in widespread adoption. Unlike every other big. name. tech. player. on. the. planet. Facebook doesn’t take ads on buses and tv urging users to give its new feature a go? Hell, it doesn’t even have to advertise on its own platform. Users are simply introduced to a new blinky thing on the screen and it’s done.
News of Facebook’s incursion into the matchmaking market saw Tinder’s parent group stock fall by 18 per cent.
Zuckerberg was at pains to say that privacy was paramount and that the feature was opt-in.
