Doritos latest 'Crash The Super Bowl' competition could see one Australian ad screened during the massive 2015 clash in the USA.
With an average viewership of around 111 million viewers, the Super Bowl is the ultimate platform to showcase the hottest film trailers and advertisements to a global audience. But with Doritos 'Crash The Super Bowl' competition, two filmmakers will have the chance to have their ad screened during the game – including entries outside the United States.
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One lucky Australian filmmaker has made it to the finals of the competition which is running for its second year. Armand de Saint-Salvy and his entry, 'Doritos Manchild' will be going up against nine other advertisements from the United States, United Kingdom and Canada. The grand prize winner will be decided by the world's votes from the Doritos website, with the winner receiving US$1 million in prize money as well as the opportunity to work for a full year at Universal Pictures in Hollywood. The second winner will take out the first prize of US$50,000 if pickeded by by the Doritos brand.
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In Armand de Saint-Salvy's 'Doritos Manchild', the humorous advertisement pokes fun at the idea of a 'manchild' in a story that sees a man revert to a childlike state when his wife opens a packet of Doritos. If he were to win, Armand says he would use the money to repay the people who helped him along on his journey and use the opportunity at Universal Pictures to launch his Hollywood career.
You can vote for 'Doritos Manchild' and other fan-created ads until 29 January.
