Aussie legends Chris Hemsworth and Hugh Jackman have done it, and now it's everyone else's turn to don some ugly swimwear for a great cause!
This summer, Surf Life Saving Foundation (SLSF) has teamed up with Ugly Xmas Rashie (UXR) to produce a surf lifesaving-branded rashie to raise funds for volunteer lifesaver patrols and promote beach safety.
It's an Aussie play on the seasonal 'ugly Christmas sweater' – UXR has made waves since it debuted five years ago.
Meanwhile, SLSF raise funds to support the volunteers on our beaches, patrolling more than 11,500 of them across 36,000km of coastline. This adds up, with an average of 10,000 rescues occurring each year.
The annual limited-release rashies feature Australian icons and sun-safe protection – this year's with bright colours and recognisable surf safety symbols such as the red and yellow flags and lifesaver caps.
"UXR has attracted a global following and with Australians and international visitors alike keen to capture a memento of their fun times on our world-famous beaches, it made sense to bring the two brands together as a key fundraising venture for surf lifesaving," SLSF Community Fundraising Manager Kym Richardson says.
"Our ‘swim between the flags’ safety messaging is part of the UXR surf lifesaving design, so we look forward to seeing a whole lot of ugliness in between the red and yellow flags on our beaches this summer."
UXR Operations Lead David Graham says the brand is proud to pay tribute to the surf lifesaving movement.
"UXR has raised more than $370,000 for community causes since its launch five years ago. This powerful new partnership with SLSF shifts the focus from a festive novelty to a summer staple with beach safety as its guiding purpose," David says.