Tommy Hilfiger has partnered with ViacomCBS and Warner Brothers to launch a brand-new unisex capsule collection featuring iconic characters on Tommy Jeans tees, sweats and hoodies.
This is the first collaboration between Tommy and licensing agency WildBrain CPLG.
“There continues to be significant consumer demand, particularly among young adults, for high-end fashion collaborations that utilise retro brands and bring with them a sense of fun and nostalgia,” WildBrain CPLG Senior Sales Manager Matt Tobia says.
“This partnership between Tommy Jeans and ViacomCBS is perfectly positioned to meet this demand, as it combines ViacomCBS’s impressive portfolio of iconic TV brands with Tommy Jeans’ relaxed ‘90s aesthetic. We also couldn’t think of a better pairing for our first time teaming up with Tommy Jeans.”
The collaborations bring a playful streetwear vibe to the oversized and bold colour ways Tommy Jeans fans know and love. You’ll find Beavis & Butt-Head, Garfield, MTV, Ren & Stimpy, SpongeBob SquarePants and Space Jam.
The collection is live now online.
