Since 2010, Nickelodeon has partnered with The National Breast Cancer Foundation (NBCF) to turn 'SpongeBob SquarePants' pink in support of breast cancer research.
Throughout October – breast cancer awareness month – a range of ‘SpongeBob PinkPants’ sleepwear will be sold through Big W stores nationally with a portion of all pajama and nightie sales going towards NBCF's research projects.
Breast cancer is the most commonly diagnosed cancer among women in Australia. Chief Executive Officer of the NBCF, Carole Renouf says that the NBCF aspire to have zero deaths from breast cancer by 2030.“We are grateful to have SpongeBob PinkPants products involved again in raising money for breast cancer research. Every dollar raised through the sale of the 'SpongeBob PinkPants' products will take us one step closer towards our goal."
'SpongeBob PinkPants' sleepwear will be available for all Big W stores to help raise funds for the National Breast Cancer Foundation Cancer Foundation.
