The resurgence of Crocs is undeniable. Just recently our own G Flip collaborated with the brand for a second time, and now the shoe giant is going virtual.
Since 2002, Crocs has sold more than 720 million pairs of shoes. Now, you can show your love for the brand in a new way – Bitmoji.
Crocs joins the likes of Ralph Lauren and Levi’s in launching a Bitmoji collection. From today (14 October) Snapchatters and Bitmoji users will be able to dress their avatars with Crocs in various patters and colours from the brand, including the Classic Clogs in 11 colourways, the Bleach Dye, Camo and Tie-Dye Graphic Clogs.
As a user, you’ll be able to see your Bitmoji wearing the Crocs in Chat, in games, on the Snap Map, in Lenses, and in Bitmoji Stories.
“Bitmoji and Crocs are two brands that celebrate self-expression, creativity and fun,” Snapchat Global Head Of Fashion & Beauty Partnerships, Rajni Jacques says. “This collaboration was a natural fit, and one of the most highly requested collaborations from Snapchatters, so we’re excited for our community to finally experience it.”
“We have some of the most incredible fans who want to be an active part of our community and engage with us in a meaningful way, and Croctober is an homage to that,” Chief Marketing Officer for Crocs Heidi Cooley says.
“Everyone in Croc Nation knows that Croctober is actually the most wonderful time of the year! There’s no better time to Come As You Are and we can’t wait to celebrate with our fans. . . All month long!”
To access the Crocs styles in Snapchat, tap your profile in the top left corner and tap the coat hanger icon on the bottom left. You’ll be taken to the Bitmoji Fashion Wardrobe to pick a Crocs style for your Bitmoji.