Naomi Murrell: Adelaide's Little Locket Full Of Sunshine

Gabbi has watched Brisbane's comedy, film and arts scene thrive since joining scenestr in 2015. Catch her at the Powerhouse with a G&T in hand any day of the week.

Jewellery designer Naomi Murrell is bringing colour, pop and fun to South Australia.


Working out of a bright studio and showroom, Naomi Murrell designs keepsakes for fun lovers and has been bringing little rays of sunshine to Australians since 2009. Specialising in jewellery and accessories, the Adelaide-based entrepreneur is driven by the impulse to capture beauty and share it with others, focusing on hope, happiness and simple pleasures.

Naomi Murrell
This summer saw Naomi release her debut clothing range, 'Chase The Sun', which re-imagines a nostalgic summer holiday at the beach. It promises to delight, combining a refreshing resort palette with her signature elements of pattern and graphic whimsy.

The range incorporates fun slogan-printed jewels and iconic cartoon style references. Think Moschino, slogan-printed tees, childhood references, cartoons and bright pops of colour. With French seams, pleats, simple joys and classic, wearable threads, Naomi promises that it will deliver a smile to your style.

Naomi Murrell4
Naomi Murrell1
Delicate, bright, and guaranteed to bring happiness to any outfit, Naomi's range has a loyal flock of collectors, an impressive list of 50+ stockists, and a storefront on Ebenezer Place in Adelaide which opened in November last year.


In Naomi's world, a confection of colour and glittery golden things worn with a big smile is generally the go. Naomi Murrell wants her customers to feel this good from head to toe.

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