Four generations of watchmaking, from great-grand-father to son, is bringing the newest addition to the must-have watch range.
In the watch game, there are many players of varying reputations and styles. Watchmakers are continually honing their crafts and innovating new ways to stay current. Even the classics are working on making their materials more durable, more environmentally friendly, and more affordable. When it comes to new companies, however, the only way to get a leg up is to put your foot down.
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When a new watchmaker steps on the scene, crisp with that fresh watchmaker smell, he or she must take a stand for something. Whether it’s materials, message, mission, or marketing, they live and breathe the credo: if you don’t stand out, you can’t stand up.
This is what makes Lunowear such a breath of fresh air. They have a unique idea and they’re planting their proverbial flag right away. All natural wooden watches that are lightweight, durable, and designed to complement an active lifestyle – even if that only means actively grilling and drinking beers with the guys on the patio. 
These are timepieces that deliver a dose of nature in your otherwise industrial landscape. Even if you spend your days as a cubicle jockey in business casual, Lunowear is here to help keep your inner-outdoorsman happy.
After a successfull Kickstarted campaign earlier in the year, Lunowear watches are now available from IndieGoGo. 
