After 14 years of harmonising with its main line, Marc By Marc Jacobs will be no more.
Currently headed by Katie Hiller (Creative Director) and Luella Bartley (Womenswear Design Director), the read-to-wear line is to be merged with its father collection, combining the strengths of both into one neat little package.
Jacobs confirmed the news by telling WWD: “In a sense, we're staring at the beginning. It sounds like a musical... a very good place to start... [I] absolutely enjoyed the last few seasons of the Marc By Marc Jacobs’ young, cool, hip shows, but it just feels like we aren’t doing that job by showing two different collections with two different messages.
"We’ve gone through many different ways looking at what [Marc By Marc Jacobs] was initially and how it had gotten away from that, and I think again we’re back to that same thing... The way to do it is that this is under one label."
While the concept is simple - closing a diffusion line to make the main brand stronger – many are still wondering how the decision will affect the brand; will stores close or rename? Will the contemporary and luxury price points differ? Will Marc Jacobs go begin to service the middle ground the brand currently lacks?
Only time will tell what shade Marc Jacobs will be fashioning next. 
