Indi Stone: Humble Beginnings Of A New Beach-Based Talent

Indi Stone. New fashion from the Sunshone Coast
Our eclectic team of writers from around Australia – and a couple beyond – with decades of combined experience and interest in all fields.

It's always a joy to see someone escape The Matrix, or rather, shrug off the overbearing burden of the corporate world and follow their dreams.


This is exactly what East-Coast TAFE graduate Jocelyn Horner has done with her new hand-crafted fashion label Indi Stone. The creative love-child of a talented, self-motivated girl who upon completing her advanced diploma won a scholarship from the Sunshine Coast Fashion Festival, securing her a spot in October's annual runway show, and a six-month mentorship with ethical and sustainable local fashion label Sinerji.

Indi Stone3The style of her first collection is Boho Luxe and Horner will be putting everything together in her home studio in Warana, with all-natural materials being sourced from local stores on the Sunshine Coast. The label also goes as far as to explain the type of girl Indie Stone represents: “a free spirit with the ocean in her soul, she's unique in her own way and expresses herself through the clothes she wears!”

Indi Stone1The fresh eyes and passion that reached breaking point, causing her to leave Brisbane two years ago, are undoubtedly Horner's most powerful weapons and will likely see her clothing branch out and permeate the waiting wardrobes of the country, despite its current beachy styling.

Indi Stone2Her opportunity with the internationally recognised show in October will give her work a much larger audience, her excitement evident: “It's a great opportunity for me to gain exposure for my label and will be an awesome learning experience being new to the industry.”

All Indi Stone garments are made to order, with higher levels of production and market appearances coming soon.

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