It all started in 2009, when four teenage housemates couldn't pay their overdue gas bill.
By throwing a huge party (200 plus guests, including the local police force) and getting a few friends in bands to play, they charged a 'donation' fee to enter and raised enough to cover their utility bills for the next quarter.
Nowadays, I OH YOU is a record label, creative agency, host to many of Melbourne's beloved party nights and most recently – an online merch store. 
Launching their snazzy new line of street wear, the label (who acts like Violent Soho and the DMA's are signed with), is every bit as rad as its backstory.
Keep the gas on with merch from I OH YOU. 
