The '70s-inspired ads for Daft Punk's new range of merchandise are more interesting than the promotion that accompanies most albums.
It's hard to believe that it's been almost a year since we first heard 'Get Lucky' and the 'Random Access Memories' hype train started rolling in earnest.
It's even harder to believe that Daft Punk have waited until now to start releasing official apparel to promote the album, but these ads are awesome and perfectly in keeping with the retro aesthetic of the album, so we won't hold it against them.
To buy your Daft Punk merch that won't look anywhere near as cool outside the context of these ads, visit daftpunk.com.
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