What would you do if you had 24 hours to live...in Lee?
Lee Jeans asked talent Drew Anthony and Matilda Jo Price just that, before letting them loose in Melbourne with one rule: don’t come home. The adventure begins with a physical journey. A magical mystery tour with your best mate or your best girl. It’s that cheap train or greyhound bus fare that gets to you to city.
Nothing was planned. They flew by the seat of their pants and couldn't wait to see where the good times would take them. From day to night and back to day again. From the highs of party nightlife, to the quiet moments on route to the next destination then the intimate moments at a bar and the essential early hours snack mission to the blinding light of the next morning.
Of course a night out isn’t memorable if you’re doing it alone, so Lee teamed up with well-noted Australian photographer Pierre Toussaint, stylist Haley Bonham and Makeup artist Justin Henry for a 24-hour campaign that they won’t forget anytime soon.
Embark on your journey of adventure, exploration and good times with just 24 hours lived in Lee. 
