MEDIA KIT
PRINT Australia's only national entertainment print group
DIGITAL Market-leading* music and arts website
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AT A GLANCE
We write about music, the arts, comedy, film, tv ... and stuff.
Sometimes we shoot some cool video for scenestr TV and our social channels.
We reach millions of Australians every year through our print and digital channels.
Online we publish this fabulous website as well as our sister site, FROOTY.
In print we publish Australia's largest – and only national – runaway, market-leading entertainment group. We publish separate editions in five states. We started doing that in 1993 – which is a long time ago.
Fun fact #1: We spent 26 years occupying the infamous offices* featured in ABC's Four Corners 'The Moonlight State' in the now-demolished premises at 192-210 Brunswick Street, Fortitude Valley. *Definitely after it ceased being a brothel and casino.
Fun fact #2: Val Kilmer shared our Tweet one time. Come to think of it, so did Russell Crowe.
Organisations as diverse as Australian Women In Music Awards, Brisbane Comedy Festival, and Adelaide Roller Derby have all chosen scenestr as their media partner.
Festivals, music, arts and industry partnerships have included BIGSOUND, Australian Independent Record Awards, Australian Music Week, South Australian Music Awards, West Australian Music Awards, Horizon Festival and SPARK Ipswich to name just a few more.
Record labels, music and arts festival producers, all tiers of government, NFPs, clubs, independent musicians, international promoters, theatre and fringe producers, peak bodies, film studios, food, fashion and record retailers... and then some.
Imogen Kelly
Writer, director, producer, Australia’s Queen of Burlesque
"I have worked with Jesse at scenestr for many years. As my clients are mostly independent artists and small to medium arts organisations, the money they spend on advertising needs to be cost effective and impactful.
The team at scenestr have always been incredibly mindful and generous with their arts packages and they are one of the select outlets I actively suggest to clients for paid advertising.
"They are also very professional and lovely to deal with, which makes a massive difference to a day when dealing with multiple media outlets."
Eleanor Howlett
Sassy Red PR
"scenestr have become a quick staple in every campaign I've launched! It is always a pleasure to collaborate with the team, and bring stories to the broader Australian community – and when asked who I go to, I always recommend scenestr.”
Joshua Britiffe
Orsino Management
PRINT
scenestr is the runaway market leader in entertainment print media in Australia. It's the largest – and only national – street press group in the country. We publish:
- Separate state editions in NSW, Vic and Qld every four weeks
- Separate state editions quarterly in SA and WA
Each edition features news, interviews and reviews on music, arts and comedy aimed at a culture-hungry audience. scenestr is free to pick-up which allows for widespread coverage.
We saturate inner-city hot spots and suburbs. Find us in all JB Hi Fis, universities, arts hubs, cafes, information booths, hotels, fast food outlets, recording studios, independent record stores, fashion, instrument and tech retailers, health clinics, laundromats and shopping centres all around Australia.
We also reach select regional areas. In NSW, for example, this includes Blue Mountains and Wollongong. Our SE Qld edition reaches Ipswich, both coasts and Byron Bay.
We print 50,000 copies across the five states. We consistently enjoy 99+ % pick-up rates, conservatively estimating 1.5 readers per copy (90,000 readers).
| State | Copies | Footprint |
| NSW | 12,000 | Sydney metro, The Shire, Wollongong, Penrith, Blue Mountains |
| VIC | 11,000 | Melbourne metro |
| QLD | 10,000 | Brisbane metro, Ipswich, Gold Coast, Sunshine Coast, Byron Bay |
| WA | 9,000 | Perth metro, Fremantle, Mandurah |
| SA | 8,000 | Adelaide metro |
scenestr 2026 Publication Dates
| Month | In Market | Deadline | QLD | SA | NSW | VIC | WA |
| January | Fri 16 Jan | Fri 9 Jan | #65 | ||||
| February | Fri 6 Feb | Fri 30 Jan | #1192 | #83 | #103 | #73 | |
| March | Fri 6 Mar | Fri 27 Feb | #1193 | #104 | #74 | ||
| April | Fri 3 Apr | Fri 27 Mar | #1194 | #105 | #75 | #66 | |
| May | Fri 1 May | Fri 24 Apr | #1195 | #84 | #106 | #76 | |
| June | Fri 29 May | Fri 22 May | #1196 | #107 | #77 | #67 | |
| July | Fri 26 Jun | Fri 19 Jun | #1197 | #108 | #78 | ||
| August | Fri 24 Jul | Fri 17 Jul | #1198 | #85 | #109 | #79 | |
| September | Fri 21 Aug | Fri 14 Aug | #1199 | #110 | #80 | ||
| October | Fri 18 Sep | Fri 11 Sep | #1200 | #111 | #81 | #68 | |
| November | Fri 16 Oct | Fri 9 Oct | #1201 | #86 | #112 | #82 | |
| December | Fri 13 Nov | Fri 6 Nov | #1203 | #113 | #83 | ||
scenestr mag continues to appeal to a broad church – with our readers united in their thirst for culture and entertainment. Our predominant demographic is:
- Men (49%) and women (51%)
- Aged 24-36
- Who regularly consume live music
- Traditional and modern arts
- Comedy
Although we're often found in the hands of people twice their age!
DIGITAL
A market-leading website producing an unparalleled breadth of editorial across all genres of music, the arts, comedy and youth culture.
scenestr.com.au carries all our printed content and so much more.
- Music: Tour news, live reviews, interviews, festival line-ups
- Arts: All the arts you can eat including theatre, cabaret, circus, dance, musicals, orchestra, opera, ballet, art and more
- Comedy: All the LOLs from our famous comedy festival printed specials, tour announcements and comedian interviews
- Film & TV: News from the big and small screen
- Food, fashion and tech
- Photo galleries Up close and personal on the stage
- And everything else including our fun scenestr-of-the-day profiles
Our number one demo is an even M-F skew, 24-35 although all demos from 18-55 visit us daily for our eclectic content.
Our contract with Nielsen concluded in 2025 and we now report our traffic via GA4 and other metrics.
Page Views, 2024
scenestr consistently ranks brilliantly on Google Search. Let us show you – literally – thousands of 'unpersonalised' results such as this one:
Native Content : Curated editorial, written by us, to your brief. Authentic messaging we're proud to put our name to. Online forever. You may choose to put a social media budget behind our social post, leveraging scenestr's authentic voice.
Electronic Direct Mail (eDM) : Send your eye-catching creative and call-to-action direct to the inboxes of our national or GEO-targeted subscriber base. Example below right.
Banner ads are included in our weekly 'Best Of Site' newsletter sent to the same database every Friday. Example below left.
Example Weekly eDM | Example Solus eDM |
 |  |
RATE CARD
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page | 1/16 Page | |
| CASUAL | $1,200 | $780 | $500 | $320 | $210 |
| REGULAR | $950 | $600 | $390 | $260 | $170 |
• Rate is for single placement per single state edition
• Premium positions : Add 20% loading to secure Page 2 (IFP) or Back Page (OBP)
• Rates subject to GST
| Site Skin | Roadblock | 1/2 Page | Leaderboard | MREC | |
| CASUAL | on application | $75 | $50 | $50 | $37 |
| REGULAR | on application | $60 | $40 | $40 | $27 |
• Rate is per 1,000 page impressions
• Rates subject to GST
| GEO:National | Single State | |
| Weekly Newsletter Banner Ad | $150 | N/A |
| Solus eDM | $300 | $200 |
• Database of 8,000 addresses
• Rates subject to GST
AD SPECS
| DPS | Full Page | 1/2 Page | 1/4 Page | 1/8 Page | |
| Width x Height (mm) | 380 x 270 | 190 x 270 | 170 x 120 | 82 x 120 | 82 x 60 |
| Bleed | +5mm bleed | +5mm bleed | no bleed | no bleed | no bleed |
Colour Profile: CMYK
File Types: JPG or TIFF at 300dpi or Print-Ready PDF (transparencies flattened, fonts embedded)
| Half page | Leaderboard | Leaderboard | Side Panels | ||
| Device | All | Desktop + Tablet | Mobile | Desktop | |
| Width x Height (px) | 300 x 600 | 728 x 90 | 320 x 100 | 150 x 1000 | |
| Max File Size | 90kb | 90kb | 90kb | 200kb |
Colour Profile: RGB
File Types: JPG or GIF at 72dpi
| Weekly eDM Banner Ad | Solus eDM | |
| Width x Height (px) | 600 x 150 | 630 x 900 |
Colour Profile: RGB
File Types: JPG or GIF at 72dpi
Max File Size: 220kb