Electronic Arts (EA) and screen culture museum ACMI have teamed up in celebration of iconic video game ‘The Sims’ and its 25th anniversary in 2025.
ACMI will come alive in a three-day, Y2K-inspired pop-up, where visitors are invited to step back in time to the year 2000, with a fully-immersive space style by acclaimed creatives and die-hard simmers Josh & Matt Design.
The duo have recreated an iconic pre-teen, Y2K-era bedroom. . . Complete with all the classics. Think blow-up couches, CD towers, fuzzy rugs, and more. Plus, there’ll be free, bookable gameplay stations loaded up with the newly-released ‘The Sims: Birthday Bundle’, featuring the classic OG and ‘The Sims 2’.
Josh & Matt Design
Since debuting in 2000, ‘The Sims’ has continued to redefine the world of gaming. It pioneered the life sim genre, and has left its marks on pop culture. . . From reality TV, to DIY, to pop music (‘Last Friday Night’ by Katy Perry in simlish, anyone?!), the cultural impact is unparalleled. Almost 200 million copies of the games throughout the franchise have been sold.
As part of the weekend-long celebration, EA and ACMI will host a specialist panel exploring the origins, cultural impact, iconic moments and thriving fandom of ‘The Sims’ across the globe. Panelists will include Mavis Chan, General Manager, Simulation Division at EA/Firemonkeys, Jini Maxwell, Curator at ACMI and Josh Jessup and Matt Moss of Josh & Matt Design.
Sul sul!
‘The Sims’ 25th Birthday will be celebrated at ACMI (Melbourne) 21-23 February.
