Converse want you to help transform a grey Fremantle wall into anything but boring.
Submissions are open (until this weekend) for their first Australian Sneakers Clash Wall. They've enlisted the help of Australian street artists Alex Lehours, The Yok & Sheryo for the transformation into a creating a fully democratic community mural which will happen between May 8 and May 12.
sneakersclashfreo DETAILS
WHO: Converse Inc. (April 28, 2014) via Converse Australia announces Sneakers Clash Wall in Fremantle, part of a series of artistic installations across the world. Designed to disrupt and clash against a grey world, Sneakers Clash Wall is directly inspired by the bold and colourful creative spirit of the Converse Chuck Taylor All Star ‘70 sneaker.WHAT: From May 8 2014, the large and bland infrastructure of 1-5 South Terrace (Market Street) Fremantle, Western Australia will be transformed by Australian street artists Alex Lehours, Yok and Sheryo to create a truly democratic mural. Converse invites fans from around the world to interact with the artists and influence their creations by making suggestions of what to paint – forming a series of collaborations that will be anything but boring.
WHERE: The site to be transformed is located at 1-5 South Terrace (Market Street) in Fremantle, Western Australia.
WHEN: Submissions for the mural open Monday April 28. Mural work will begin from Thursday May 8 and be completed on Monday May 12.
Members of the public are invited to submit their ideas for the mural using the hashtag #sneakersclashfreo via Instagram, Facebook, and Twitter. Submissions can come in the form of words, photos, or video. The best submissions will be selected and interpreted by the artists to feature permanently on the iconic Market Street building.
SNEAKERS CLASH is inspired by the Spring 2014 Converse All Star sneaker collection, featuring dynamic colour pops and elevated silhouettes to provoke youthful self-expression. The hero of the collection is the Converse All Star Chuck 70 – a new take on an American icon. Designed to clash against a grey world, this coveted sneaker is certain to stand out from the crowds with its striking heavy-grade canvas uppers and premium details. The six original colours and two prints of the Converse All Star Chuck ’70 will be the colour inspiration for the Sneakers Clash Wall. To view the range, head to http://www.converse.com.au
