These days most people equate 'camera' with 'phone' and 'analogue' with 'the TV signal that is being switched off'.
Lomography enthusiasts may just be the ultimate hipsters: they believe that analogue is the future, and that real cameras still require film.
Born in 1992 among a small group of friends and enthusiasts, the Lomographic Society International has grown to include over one million members, and become the largest analogue camera producer in the world.
Now Lomography is celebrating its 20th birthday with a Sydney exhibition in June, showcasing more than 30 cameras that shaped the development of the craft, as well as 100 stunning images taken by international and local lomographers.
Catch the screening of BBC documentary The Lomo Camera – Shoot from the Hip and learn the ropes of analogue photography with the Introduction to Lomography on June 8.
For those looking to boost their knowledge further, check out The Diana Workshop on June 15, your chance to see how to use and experiment with the world's most popular analogue cameras, the Diana F+ and Diana Mini.
If you don't know a Pop9 from a Fisheye, the free exhibition will be an educational experience, as well as a chance to admire the richly-coloured, creative, and unique images that lomography produces.
Just don't pull out your iPhone to document it all.
Lomography Australia/NZ's Cheers to 20 Years of Lomography Analogue Innovation runs from Tuesday June 4 to Sunday June 16 at The Dupain Studio, CATC Design School, The Rocks, Sydney. For bookings and more info visit lomography.com.au.