Adelaide FringeVIEW Lands In Your Loungeroom

Published in Arts News  
Adelaide Fringe Adelaide Fringe Image © Nathaniel Mason

A new online platform called Adelaide FringeVIEW will provide a virtual stage for artists to perform on during the COVID-19 pandemic.

It's a free initiative for artists, created to present local and international talent to online audiences and be enjoyed from the comfort of your couch.

"We want to help the artists who are unable to perform live or have had their shows cancelled due to COVID-19 restrictions,” Adelaide Fringe Director and CEO Heather Croall says. “There is a need for the arts industry to band together and come up with new ideas, and with people at home and more time than ever to experience new shows, we want to provide an opportunity for people to access entertainment while supporting artists who have been impacted."

The initiative has been designed as an experiment for a new income stream for artists still looking to perform with the COVID-19 restrictions in place. There are no registration or artist ticketing fees.

Artists are encouraged to be creative and think outside their usual experience or understanding of Fringe.

HelenPage Fringe20201
Adelaide Fringe - Image © Helen Page

"We have to keep thinking of new ways to present performances and engage audiences and by offering this digital stage, we are demonstrating how flexible our industry can be," Heather continues.

"We are truly heartbroken to see so many livelihoods impacted but together we can continue to support and connect artists and audiences from around the world during a time where isolation is the new norm."

Artist registrations will open 15 April. FringeVIEW is a pilot programme which will be reviewed upon completion at the end of May. Fringe Members have exclusive access to tickets from 29 April.

Adelaide FringeVIEW will be live to the general public on 1 May. Visit the Adelaide Fringe website for more information.

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