Our 2015 April Fool story declared National radio broadcaster Triple J had announced the launch of Seven J – a new station aimed at older Australians. We loved that SBS personality, Lee Lin Chin, played along and retweeted our chirade.
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Original April Fool Article
Triple j's Music Director, Richard Kingsmill, announced the initiative at the Paddo Bowls Club yesterday afternoon, saying the initiative was an "obvious and natural progression following the success of the Double J launch last year".
He said no permanent weekday host had been appointed, although the first marquee addition was broadcaster Lee Lin Chin. "This is an absolute coup. She is doing more for the positive advancement of people's perception of over-50s than anyone else right now."
There's no point in acting your age. If I did I wouldn't be at the pub right now with two 25 year old models.
— Lee Lin Chin (@LeeLinChinSBS) December 17, 2014@triplej launches station for 50+s. Congrats to @LeeLinChinSBS as marquee signing. for http://t.co/qli9B2a6rC #sevenj pic.twitter.com/PrE2ip4VRi
— scenestr (@scenestr) March 31, 2015Other locked-in presenters include 'Babyface' John Burgess (Wheel Of Fortune) and retired television newsreader Brian Henderson.
Triple j is responding to its obligations under the recently released Intergenerational Report which, among its findings, shows a disproportionately low focus on older Australians relative to their population.
"We want to stay relevant to that audience, but obviously they're getter older – we all are. We'll be playing Elvis through to Skyhooks – with more emphasis on talkback between midnight and breakfast."
"There shouldn't actually be a surprise here... Bob Hawke has been rocking the festival circuit for a couple of years now (Woodford) and even I'm over 50."
Switch-on day is 1st July, 2015. Seven J will broadcast on AM, FM and digital. Tune into Breakfast with Matt and Alex on Triple J today for more information.
