Socially conscious brand The Rushing Hour will be stocked by online Australian fashion mega-power The Iconic.
The charity One Girl has collaborated with The Rushing Hour by sponsoring a girl's education costs for one month every time a garment is sold.
“When we help to educate a girl, it's one step towards ending poverty,” The Rushing Hour founder and creative director Jacalin Ding says.
The brand designs clothing to inspire modern women, labelling their garments with quotes from influential women.
Their wares are produced by cutting-edge, technological methods, such as 3D printing and laser cutting their apparel.
The company is striving to avoid the “mass production trap” by developing products with quality fabrics and classic silhouettes than have a longer lifespan, which is good for your wallet and the planet.
They want the designs to create “a new paradigm for femininity” and encourage the “new generation of females to become their own superhero, to stand up for equality” and take action in all areas of their lives to make the world a better place.
Many of the designs use wrinkle free fabrics and provide easy, mix-and-match options for the busy, modern woman.
“Our collection has a minimalist sensibility with a polished edginess,” The Rushing Hour founder describes.
The Iconic congratulated the brand's initiative to create fashionable designs that benefit girls' educations.
The Iconic launches over 200 products on their website daily and sets the bar for Australian fashion and retail standards.
Both brands strive to empower the modern woman, creating a pairing that has the potential to conquer the online fashion industry.