The Adelaide Fashion Festival (AFF) presented by Mercedes-Benz Adelaide and Unley will return this October with a bold programme of runways, lunches, masterclasses and retail activations.
This year the schedule includes an expanded showcase of South Australian contemporary ready-to-wear designers, a bridal-focused couture runway, an ethical and sustainable fashion presentation bringing new life to vintage and ‘dead stock’ and TAFE SA designs joining the night programme.
There will be several brands making their AFF debut – and bringing new genres of apparel into the mix – including Ryderwear athleisure, menswear brands Romp Squad and Vacay Swimwear, Rogers Underwear, Atelier Milano, Georgy Collection, Harvey the Label and Mimi-Jane Millinery.
AFF Creative Director Chris Kontos says it's an exciting programme that will entertain all demographics.
“AFF is always proud to introduce new designers and events to keep the festival fresh and representative of what’s happening in the industry right now,” he says.
“Many of our favourite brands will also return to the runway, and we’ve still got some surprises in store.
Image © Georges Antoni - Designer Cristina Tridente
“This year Couture Culture will have a bridal focus which is super exciting and will show the true talent and vision of our local designers who are known for their bespoke work.
“And SLOW Saturday’s fashion show and lunch is a revelation. Vogue Australia have a dedicated sustainability editor showing how important this issue is, so we are proud to be leading the conversation about vintage and leftover stock, sustainability and ethical choices right here in Adelaide.”
Vogue Australia editor-in-chief Edwina McCann says Adelaide had demonstrated its commitment to the fashion, creative and retail industries.
“Adelaide is a city that continues to surprise and inspire in the fashion world – and the Vogue team has noticed more Adelaide-born brands, models and ideas grabbing global attention than ever before. We’re looking forward to our second Vogue Festival,” she says.
Adelaide Fashion Festival runs from 17-21 October.